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4G不统一澳洲拟控新iPad误导  

2012-03-28 14:32:07|  分类: 汽车 时尚 资讯 |  标签: |举报 |字号 订阅

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4G不统一澳洲拟控新iPad误导             资料来源:纽约时报

美国苹果公司于新iPad加入4G技术,提高数据传输速度,惟各国4G制式不一,并非每个国家都支持新iPad所用的制式。澳洲便是其中一例,当局便拟控告苹果广告误导消费者。

要求退款予消费者

澳洲竞争和消费者委员会(ACCC)昨日表示,将会向联邦法庭寻求颁令,禁制苹果在澳洲的「iPad with WiFi+4G」广告,同时要求法庭下令该公司退款予消费者,以及对该公司罚款。ACCC指,广告让澳洲消费者以为,只要使用SIM卡便可让新iPad接驳4G网络,事实却非如此,新iPad所用的4G频率跟澳洲的并不一样。

除了需要面临法律诉讼之外,有部分网民则投诉使用新iPad浏览多份杂志的应用程序时,文字会「起格」。据报问题源于新iPad屏幕解像度较旧版增加一倍,导致有关应用程序未能应对。

 

Apple Proposes Deal on iPad 4G, Refunds in Australia

By ROBB M. STEWART in Melbourne and ANDREW CRITCHLOW in Sydney

 

In an effort to avoid a legal battle in Australia, an attorney for Apple Inc. said Wednesday that the company had proposed refunding any consumers that may have felt misled over the 4G broadband capability of its new iPad device ahead of a complaint by the country's consumer watchdog.

At a preliminary hearing at the Federal Court in Melbourne, Apple's senior counsel Paul Anastassiou said the company had also made a proposal to the Australian Competition & Consumer Commission, or ACCC, to publish a clarification on its website and at sales outlets regarding the incompatibility of the iPad 3 with 4G networks in Australia. In the company's defense, Mr. Anastassiou said that Apple had never claimed the device would work fully on the existing 4G network operated by Telstra Corp. Apple says it will work on what is globally accepted to be a 4G network, but not the network that Telstra defines as 4G.

Mr. Anastassiou also said it had been widely reported by the local media ahead of the launch of the new iPad that it wouldn't be compatible with Telstra's 4G network.

The ACCC lodged a complaint at the Federal Court in Melbourne on Wednesday, accusing Apple of breaches of consumer law over its marketing of the tablet computer. Judge Mordecai Bromberg said he will tell both parties whether he will be available for an estimated two-day trial after the Easter holidays when the hearing resumes after midday.

The lawyer for the commission, Colin Golvan, said he was seeking a quick trial of possibly two days after the Easter holidays in April. He said the regulator first approached Apple about its concerns on March 15.

The dispute comes as Apple seeks to build on early sales of its latest tablet device in Australia. The company doesn't disclose updated figures for sales in the country but Credit Suisse in June estimated that Apple had sold more than 500,000 iPads here. The third version of the Apple iPad went on sale earlier this month, and the company said it has been its strongest iPad launch to date. Australia was the first country where the new tablet was available, and it was snapped up by hundreds of shoppers who lined up outside stores on the opening day of sales.

The ACCC said late Tuesday "that Apple's recent promotion of the new 'iPad with WiFi + 4G' is misleading because it represents to Australian consumers that the product can, with a SIM card, connect to a 4G mobile data network in Australia, when this is not the case," the commission said in a written statement.

On its website, Apple states, "4G LTE is supported only on AT&T and Verizon networks in the U.S. and on Bell, Rogers, and Telus networks in Canada. Data plans sold separately. See your carrier for details."

The Australia commission said it is "seeking urgent interlocutory relief to ensure consumers are made aware of the correct capabilities of this device," and added that it wants measures including "injunctions, pecuniary penalties, corrective advertising and refunds to consumers affected."

Executives at U.S.-based Apple said global sales of more than three million of the devices already had been recorded earlier this month. Last week, the California technology company said it would return some of its roughly $100 billion in cash reserves to shareholders by issuing a dividend and buying back stock.

Superfast 4G Long Term Evolution, or LTE, wireless coverage is available only in limited areas in Australia through Telstra. The network is currently accessible in all state-capital business districts, associated airports and some regional locations. Rival company Optus, owned by Singapore Telecommunications Ltd., is in the process of rolling out its 4G network.

The frequency used by the network prevents Apple's 4G-compatible devices from achieving high-speed Internet connectivity.

Jonathan Hakim, a 22-year-old student who was the first person to buy one of the new iPads at an Apple store in Sydney on March 17, said he was aware that the device wouldn't work on current 4G networks in Australia and purchased a Wi-Fi-only version for this reason.

"Most of the people I spoke to in the queue knew that the 4G version wasn't compatible here," Mr. Hakim said in a phone interview Tuesday.     March 27, 2012, 9:28 p.m. ET

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